eBIZ Symposium

Friday, October 03, 2008 from 8:15 AM - 5:30 PM (ET)

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Event Details

ONLINE REGISTRATION HAS CLOSED. WALK-IN REGISTRATION IS WELCOME TO THIS PREMIER ONE-DAY EVENT.

Members of Area Chambers or SBN Boston: $125

Non-members: $150

Join us for the eBUSINESS Symposium. You will leave this premier one-day event with practical techniques that include how to use tools such as search engine optimization (SEO), website building, social marketing and email newsletters to boost your bottom line and transofrm your business results faster.

WHAT WILL BE INCLUDED

Learn about up-to-date tools for effective and productive e-business campaigns
All program sessions including educational tutorials and round table discussions (see agenda below)
Breakfast, coffee breaks, lunch and networking reception

Symposium Agenda

TIME	SCHEDULE
7:30AM	Registration, Continental Breakfast, Networking
8:15AM	Welcoming Remarks
8:30AM	MORNING KEYNOTE—Beth Goldstein of Marketing Edge Consulting Group, Boston University lecturer and instructor in the Inner City Entrepreneurs Accelerator Program 8 Marketing Strategies to Boost Your Bottom Line Whether you're just setting up shop or already have your business off the ground, you need marketing strategies that get new customers in your door and keep them coming back. Beth Goldstein will present 8 proven marketing strategies that will help your business not merely survive —but thrive.
9:30AM	BREAK and Networking
10:00AM	Your Small Biz Website: Light the Fuse or Thank the Muse? Learn important factors for building or revamping your website. This walk through includes domains, hosting, usability, graphic design, functionality, text and images, on page SEO, owner maintainability, social media and marketing factors. Learn how you can get ahead in the competitive marketplace. Presented by Jim Spencer, founder and president of JBS Partners, Inc. Jim Spencer offers cross-discipline best practices for a successful Internet presence.
11:00AM	The ABC's of SEO Increase Sales and Online Visibility with Search Engine Optimization Learn expert SEO techniques so you can increase sales, leads and visitors through the major search engines for your business. Presented by Nick Stamoulis, president of internet marketing company, Brick Marketing Local internet marketing expert, Nick Stamoulis has over 12 years of internet marketing experience.
12:00PM	LUNCH and networking
1:00PM	Discussion-led table sessions Attendees will pre-register from a list of relevant topics.
2:00PM	BREAK with refreshments
2:30PM	Dipping Your Toes into the Social Networking/Blogging Pool Find out if social networking or blogging is right for you and your growing business Presented by Angela Rutzick, president and creative director of A-Type Marketing + Design
3:30PM	AFTERNOON KEYNOTE— Michael Katz of Blue Penguin Development Small Business E-Newsletters That Work! In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this. In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how small businesses are using this tool to improve the way they do business. An award-winning humorist and entrepreneur, Katz translates his unique view of everyday life into useful, authentic and entertaining business insights. A recognized expert in the development of electronic newsletters, he helps clients significantly increase sales by showing them how to build on their existing relationships.
4:30PM	Wine and Cheese Networking Reception