eBIZ Symposium

7:30AM

Registration, Continental Breakfast, Networking

8:15AM

Welcoming Remarks

8:30AM

MORNING KEYNOTE—Beth Goldstein of Marketing Edge Consulting Group, Boston University lecturer and instructor in the Inner City Entrepreneurs Accelerator Program

8 Marketing Strategies to Boost Your Bottom Line

Whether you're just setting up shop or already have your business off the ground, you need marketing strategies that get new customers in your door and keep them coming back. Beth Goldstein will present 8 proven marketing strategies that will help your business not merely survive —but thrive.

9:30AM

BREAK and Networking

10:00AM

Your Small Biz Website: Light the Fuse or Thank the Muse?

Learn important factors for building or revamping your website.

This walk through includes domains, hosting, usability, graphic design, functionality, text and images, on page SEO, owner maintainability, social media and marketing factors. Learn how you can get ahead in the competitive marketplace.

Presented by Jim Spencer, founder and president of JBS Partners, Inc.

Jim Spencer offers cross-discipline best practices for a successful Internet presence.

11:00AM

The ABC's of SEO

Increase Sales and Online Visibility with Search Engine Optimization

Learn expert SEO techniques so you can increase sales, leads and visitors through the major search engines for your business.

Presented by Nick Stamoulis, president of internet marketing company, Brick Marketing

Local internet marketing expert, Nick Stamoulis has over 12 years of internet marketing experience.

12:00PM

LUNCH and networking

1:00PM

Discussion-led table sessions

Attendees will pre-register from a list of relevant topics.

2:00PM

BREAK with refreshments

2:30PM

Dipping Your Toes into the Social Networking/Blogging Pool

Find out if social networking or blogging is right for you and your growing business

Presented by Angela Rutzick, president and creative director of A-Type Marketing + Design

3:30PM

AFTERNOON KEYNOTE— Michael Katz of Blue Penguin Development

Small Business E-Newsletters That Work!

In today's tightened economic environment, companies are looking for ways to reduce expenses, while still continuing to grow and market their businesses. Effective E-Newsletters provide a systematic, highly targeted, extremely cost effective means for achieving this. In this fast paced session, Michael Katz reviews the basics of E-Newsletters, and uses real world examples to demonstrate how small businesses are using this tool to improve the way they do business.

An award-winning humorist and entrepreneur, Katz translates his unique view of everyday life into useful, authentic and entertaining business insights. A recognized expert in the development of electronic newsletters, he helps clients significantly increase sales by showing them how to build on their existing relationships.

4:30PM

Wine and Cheese Networking Reception